This region, known for its rich cultural heritage and stunning natural landscapes, boasts a unique typographic identity. The art of Pacific Northwest Native American tribes, such as the Haida, Tlingit, and Coast Salish, prominently features intricate, stylized motifs and symbols that are often incorporated into typography. These indigenous elements, characterized by flowing lines, bold shapes, and symbolic representations, lend a sense of cultural authenticity and storytelling to typographic designs. Additionally, the typographic traditions of the Pacific Northwest bear the influence of the region's history, including the early European settlers and their printing practices. Today, designers in the Pacific Northwest continue to draw inspiration from both indigenous and historical sources, while also embracing contemporary design trends and pushing the boundaries of typographic expression. This dynamic blend of influences makes Pacific Northwest typography a vibrant and visually captivating field of exploration.

In my own travels up to this region, I was fascinated by the use of wooden and natural materials in the signs I captured. Because of the “remote” aspect of some of these locations, it is not too far off to assume that they were made locally and therefore have a unique quality to their style. My road trip through the Pacific Northwest began in Mt. Shasta California and ended in Puget Sound in Washington State. I stayed at small local motels and walked through the heavily wooded small towns soaking in the natural beauty that defines this region.